Primary Research
Primary research is research done by yourself/ first person. This gives the person who is finding out information a clear understanding instead of getting information from someone else or another source. Primary research can include Questionnaires, surveys, interviews, forums, feedback and others. All of which obviously have advantages and disadvantages. An advantage for primary research, more specifically is a Questionnaire. Questionnaires are similar to surveys but with less detailed questions and more straight forward answers such as Yes/No,an advantage would be that it can be that its straight to the point and you can get a response from a wide range of people instead of relying on one individual. The feedback you get on a questionnaire could give results on a certain topic. However it can be very time consuming and if someone who wants to get through the questionnaire quickly may not answer honestly or even care. So finding an accurate answer from an individual would be hard as it takes up some time.
Furthermore, another example would be an Interview, this gives the interviewer (researcher) an answer first hand so the answer they get would probably be from someone who wants to give their opinion on something. Interviews can be a great way for a researcher to find out information as it allows them to ask questions as well as respond to feedback from the answers. I would say this is a direct form/source if information and the researcher can ask any question they want on any topic to the interviewee. It would be ideal for someone for example researching on how a film was made to go and interview the director of that film as they would be the one who know best out of everyone on set as they'd be the one who created and managed the production. A disadvantage to this is that it could lead to questions being from one representative so the answers could be biased/one sided. This would mean that the results found wont be as accurate as oppose to getting answers from a unbiased opinion. It would be more suitable to get results this way as the results are fair therefore increasing the reliability of your results.
Finally one last example of primary research would be Feedback from audiences who have just tested/seen/heard about your product or production, this would give a researcher a clear and immediate response. This would be ideal for someone to see if they need to change anything about their idea so they'd be able to improve it via this form of research. This from of research would be much easier say for example if a group of people were to get together to review the product/production they'd be able to give a direct response straight away as a group, this would save time instead of going around to each individual and asking them to see what they think. This method does have some disadvantages such as it cant be reliable 100% of the time as most people wouldn't want to give up their free time for a review, and if they do they may get annoyed or bored and answer half heatedly. Furthermore if someone was to go around and ask individuals to give their opinion then it could be very time consuming.
Secondary Research
Secondary research is research gathered from other sources, this can be done in many ways such as Getting information from a library, going on the internet, reading reviews,journals,archives and many more. This type of research can have the same outcome as primary but it is how the research is gathered that makes them different to each other, an example of secondary research would be through reading books at a library. This would be an advantage because the books can go into detail about a certain topic and give facts whereas trying to research it first hand wont be as accurate. In addition getting books from a library means that there is a wide variety of information available to the researcher at the time and they can find anything they want answers on and the library would be at no cost as you can borrow the book with a free library card. Although the library gives many options it is however very time consuming for someone actually go to a library and find the book and then read the information or check it out. So this form of secondary research is very informative but is also very time consuming.
Furthermore, another type of secondary research is the Internet and the millions of websites that is available there. This form of research has advantages as it is very easily accessible and any information that is wanted/needed can be easily found by searching in relevance to the topic. This could lead someone to go to websites that give reviews or they could go to an official website and see what kind of information that gives off. Also it is very easily accessible so someone could try and find this information wherever they are. The information given off on the internet however cannot be very reliable depending on the website so that would be a huge disadvantage for this form of research. Anyone could write a review on a website be it a fan or someone who has different views, this does not give reliable results and could affect the research that is being done. In addition to that the internet can have different websites giving off different information on the same topic, this shows that there are different views so finding an unbiased opinion would be vital to getting the right information.
Finally someone could find secondary information via Ratings, this form of information gives off peoples ratings for many different topics, for example for a film people could leave reviews on how good they found it or how much they didn't like it. An advantage of this would be that you wouldn't have to go and do the primary research yourself you could just see someones review on it and base a decision off of that. It is fairly quick to find the reviews as they can be either on the internet, newspaper and other sources. They are very easily accessible and have many different views from many people. However a disadvantage to this would be that the reviews can be from someone biased so it cannot be 100% reliable. Since the reviews are opinion based then someones opinion can be completely different to your own so this would be a problem when basing a decision off of this. It is better to find a professional review as they are more trustworthy and reliable.
No comments:
Post a Comment